Why Your Business Should Embrace an e-Commerce Website
In a world where there are over 4.2 billion internet users actively searching for products, services, and information online (according to Internet World Stats), it's crucial for your business to establish a strong online presence. One of the most effective ways to achieve this is by having an e-commerce website that represents your brand, such as Media Masters Plus. This not only helps you attract more customers but also enables exponential revenue growth. Let's explore some compelling reasons why your business needs an e-commerce website.
eCommerce Facts and Stats:
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Growth of online buyers from 2017 to 2021: The chart reveals a significant increase in internet users from 60.20% in 2017 to an expected 65.20% by 2021, emphasizing the expanding audience for online businesses.
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Revenue generated by e-Commerce businesses: Global retail e-commerce sales reached 3.535 billion US dollars in 2019, and it is projected to generate a staggering 4.6 trillion US dollars per year by 2021. This immense potential for revenue growth is a compelling reason to venture into the digital realm and capitalize on online sales.
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Online reputation matters: Approximately 88% of consumers conduct online research before making a purchase, whether online or in-store. Positive online reviews and ratings significantly influence consumer decisions, making it crucial to build a solid online reputation. Customers often read reviews (19%) and use search engines (57%) to find them, highlighting the impact of online reputation on your business's success.
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Effect of Social Media on Online Business: E-commerce businesses with an active social media presence experience a 32% increase in sales compared to those without. Social media platforms play a vital role in driving sales, with 74% of customers' purchasing decisions influenced by social networks. Leveraging social media enables you to share compelling product visuals, videos, testimonials, and attractive offers, capturing the attention of potential buyers and driving conversions.
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Mobile eCommerce Website: Having a mobile-friendly e-commerce website is crucial as more than 40% of online purchases worldwide are made through mobile devices. To maximize your online selling capacity, ensure your website is optimized for mobile devices. With 93% of consumers comparing online deals on their mobiles and 79% making purchases on smartphones, catering to mobile users is essential.
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Impact of Covid-19 on eCommerce Business Website: The COVID-19 pandemic has caused a significant shift in consumer behavior, with a decrease in in-store shopping and a surge in online shopping. A report published by Amazon indicates that 52% of consumers no longer frequent grocery stores, and 58% plan to make more online purchases in the coming months. This trend extends beyond grocery stores, presenting an opportunity for businesses across various sectors to attract more online buyers.
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Reach Globally: If your products or services have the potential to captivate an international market, establishing an e-commerce website is the first step toward expanding your reach. According to a survey commissioned by PayPal, 48% of businesses felt that online representation helped expand their geographical reach, while 64% reported increased revenues or sales due to the internet. Embracing e-commerce opens doors to global opportunities for your business.
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Niche Specific Marketing Approach: With an e-commerce website, you can implement niche-specific marketing campaigns tailored to customers seeking specific products or services. Internet marketing services allow you to target audiences based on various demographics, including age, gender, geographic location, interests, and behavior. Alternatively, you can opt for search engine optimization (SEO) services, although it may take some time to generate organic traffic. Google Ads (PPC) and Facebook Ads are highly effective methods for promoting your e-commerce business online, with significant percentages of users influenced by these platforms.
In conclusion, an e-commerce website holds the transformative potential to elevate your small business into a thriving million-dollar enterprise. With Media Masters Plus+ digital company by your side, we specialize in delivering exceptional web design services and cutting-edge e-commerce development solutions. Our expertise in harnessing the power of the online space and leveraging the extensive reach of the internet enables us to help you generate substantial revenue growth. Embrace the digital realm and embark on a journey towards success, following in the footsteps of Media Masters Plus+. Together, let's unlock the doors to a prosperous future for your business.