8 Effective Strategies to Enhance Your Website Typography in Less Than 30 Minutes
Typography plays a crucial role in the design and readability of your website. While making significant changes to your typography can be time-consuming, there are simple adjustments you can implement within 30 minutes to improve the overall typographic experience. Here are eight easy ways to enhance your website's typography:
Enhance Color Contrast:
Text should be legible and easily readable for users. Increase the color contrast between the text and the background to ensure optimal readability. Avoid using light grey text, which may be visually appealing but functionally ineffective. Follow WCAG AA standards for desktop and WCAG AAA standards for mobile devices. As a starting point, 18px text on a white background should never be lighter than #595959.
Adjust Heading Spacing:
Headings are typically shorter and require different spacing compared to body text. To improve the visual appeal of headings, tighten the letter-spacing and word-spacing by approximately 1-5%. This adjustment reduces excessive whitespace and enhances the overall coherence of heading typography.
Modify Non-Word Spacing:
While preserving word shapes is important in most cases, there are instances where individual characters need to be emphasized, such as serial numbers or tracking codes. In these cases, loosen the letter-spacing to allow for distinct character recognition.
Utilize System Fonts for Inputs:
To address user privacy concerns and enhance the user experience, style HTML inputs to utilize system fonts. This approach creates a clear distinction between brand data, displayed in brand fonts, and user data, displayed in the user's default fonts. By employing system fonts, you establish trust, promote data ownership, and boost conversions.
Clearly Indicate Paragraphs:
Paragraphs should be visually distinguishable from one another. Choose one clear indicator, such as a vertical space or an indentation, to mark the beginning of each paragraph. Combining a heading-following approach with vertical spacing is often the most effective choice, as it facilitates easy scanning and readability.
Embrace Genuine Styles:
Avoid using CSS tricks to imitate alternative styles such as italics, bold weights, or small caps. These techniques distort word shapes and disrupt the natural flow of text. Instead, employ genuine styles whenever possible. If certain styles are unavailable, explore alternative methods such as color changes to emphasize specific text elements.
Use Correct Quotes:
Properly utilize apostrophes, single quotes, and double quotes in your text. Fonts typically provide specific glyphs for these characters, distinct from the standard single or double-quote keys on your keyboard. Employing the correct quotes adds a refined touch to your typography, enhancing its overall quality.
Implement Proper Hyphenation:
Hyphenation is essential for improving the readability of text, particularly on mobile devices with limited screen width. Although web support for correct hyphenation is still developing, you can apply it as a progressive enhancement. Utilize CSS properties to enable hyphenation automatically or manually specify where hyphens should appear. Follow typographic conventions, inserting hyphens in words that are five characters or longer, with adequate character precedings and followings. Avoid hyphenating three consecutive lines of text, and consider increasing the measure to mitigate this issue.
By implementing these straightforward strategies, you can significantly enhance your website's typography within a short span of time. Improving color contrast, spacing, and typographic details will contribute to a visually appealing and reader-friendly experience for your website visitors.
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