Best practices for SEO-friendly URLs with Media Masters Plus+

Best practices for SEO-friendly URLs with Media Masters Plus+

Best practices for SEO-friendly URLs with Media Masters Plus+

When it comes to SEO-friendly URLs, there are certain best practices that can greatly impact your website's visibility and user experience. At Media Masters Plus+, a leading web design company, we understand the importance of optimizing URLs for search engines and users. In this article, we'll discuss the key considerations and offer our expert insights on creating SEO-friendly URLs.

URLs play a significant role in identifying and accessing web resources. To ensure your URLs are optimized for SEO, here are some ground rules to keep in mind:

  1. Focus on relevancy:
    Remove unnecessary function words like 'a', 'of', or 'the' from your URLs. These words add little value and can make the URL longer without providing any additional context. Additionally, avoid using verbs unless necessary.

  2. Maintain readability:
    While it's important to keep URLs focused, they should still be readable and provide users with an idea of the page's content. Strive for clarity and coherence in your URL structure.

  3. Use hyphens:
    Separate words in the URL slug using hyphens (-) instead of spaces, underscores, or other characters. Hyphens enhance readability and ensure search engines can interpret the words correctly.

  4. Optimal length:
    Although there is no fixed ideal length for URLs, shorter URLs are generally recommended. They are easier to remember, appear concise in search results, and reduce the risk of being cut off. Google may also display breadcrumbs instead of the full URL, emphasizing the importance of brevity.

Now let's explore specific recommendations for different types of websites:

  1. Company websites:
    For static websites that provide information about your company and services, opt for short and concise URLs. Examples include:
  1. Online shops:
    If your website includes an online shop, you have two options for product page URLs:

Including category names in the URL can provide additional context to users and help them navigate your product range effectively. For instance:


The category inclusion reinforces the relationship between the category and the product, assisting search engines in understanding the page's content.

  1. Blogs or news sites:
    URL structures for blogs or news sites can vary based on the nature of the content. Consider the following options:
    • (if your site has a central theme)
    • (for sites covering various topics)
    • (if the content is time-sensitive)


Including the post title in the URL is crucial for coherence and relevance. Adding the category or date can provide additional context and help users identify the content they're looking for.


In conclusion, the best approach to creating SEO-friendly URLs varies based on your website type and content. Media Masters Plus+ recommends focusing on relevance, readability, and user experience. By adhering to these principles, you can optimize your URLs for search engines while ensuring they provide clear information to your audience.


If you're interested in further enhancing your SEO knowledge, we invite you to explore our comprehensive SEO training course. Gain practical insights and strategies to improve your website's ranking and attract more visitors. At Media Masters Plus+, we are dedicated to helping businesses succeed online through our web design, ecommerce development using Shopify, and SEO services. Contact us today to learn more!

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