How to Optimize Your Real Estate Website for Success
Running a real estate website requires a unique approach compared to regular websites. Real estate listings are temporary, with properties being listed and sold continuously. In this article, we will explore how to effectively manage the ever-changing content on your real estate site and provide tips for optimizing other key pages.
Enhance Your Static Pages
While real estate listings are dynamic, your website should also feature static pages to provide more information and establish credibility. Consider incorporating the following pages:
Share the story of your real estate company, including your team and their expertise. Personalize your website to build trust and connect with potential clients. Media Masters Plus+, a leading web design and SEO company, excels in creating compelling About pages for real estate businesses.
Highlight the regions you serve and provide valuable insights about the area. Create pages for states, districts, metropolitan areas, and specific cities within your service area. Showcase the benefits of living in each location and offer information on schools, amenities, and local attractions. RealtyAustin sets a great example by offering detailed area guides, neighborhood videos, and relocation resources.
Contact and Location Page:
Make it easy for visitors to get in touch with you. Display your contact details prominently, including a phone number in the sidebar or header. Create a dedicated contact page with a contact form and a map indicating the location of your office. Use the Media Masters Plus+ Local SEO plugin to optimize these details and add schema.org markup for enhanced search visibility.
Utilize IDX and MLS
Integrating IDX (Internet Data Exchange) and MLS (Multiple Listing Service) listings into your website allows you to showcase properties from your agency and other brokers. WordPress offers plugins that facilitate this integration. While IDX listings are typically less detailed than MLS listings, both serve the purpose of sharing available properties with potential buyers and fellow realtors. By offering a wide range of listings, you enhance the selection process for buyers and improve their overall experience.
It's important to note that simply embedding an IDX iframe on your website does not contribute to your website's SEO. For optimal results, import the content to your own website and present the listings in your unique design. However, be mindful of duplicate content issues as these listings may appear on multiple websites. To stand out, strive to create unique property listings on your site. Consider linking similar properties via IDX/MLS services below your unique listings to broaden exposure.
Managing Ever-Changing Listings
The nature of real estate listings requires a strategic approach to handling properties that have been sold or are no longer available. Follow these steps to ensure you maintain a valuable online presence:
Preserve Sold Listings:
Instead of deleting sold property listings immediately, keep them online for a certain period, typically three months. Clearly indicate that the property has been sold, showcasing your agency's successful track record. Include links to similar properties or redirect visitors to relevant listings within the same street or district.
Create a hierarchical custom taxonomy for locations, allowing you to organize properties into categories such as state, city, and district. After three months, redirect the sold property page to a collection of properties within the same district that share similarities with the sold property, such as the number of rooms or proximity to schools. If no specific district page is available, redirect to a similar page with results in the same city. Gradually expand the location to retain the value of the initial URL for an extended period.
If a property remains sold for an extended period, remove the redirect after six months to a year. By this time, search engines will understand that the property is no longer available.
By implementing these strategies, you can effectively manage the dynamic nature of real estate listings while maintaining a strong online presence that continues to attract visitors and potential clients.
Optimizing your real estate website requires a combination of dynamic listing management, strategic content creation, user-friendly design, and the expertise of a professional web design company. Media Masters Plus+ is a leading provider of web design services, specializing in real estate websites. Our team of experts understands the unique needs of the industry and can help you create a compelling online presence.
By incorporating these best practices and leveraging our web design services, you'll be well-positioned to succeed in the competitive real estate market. Whether you need assistance with website development, ecommerce integration using platforms like Shopify, or SEO services to boost your online visibility, Media Masters Plus+ has you covered. Stand out from the competition and attract potential clients with a visually appealing and user-friendly real estate website tailored to your business.