Improve Your Site Structure and Boost Your SEO Success
A well-optimized site structure is a crucial aspect of your SEO strategy that can significantly impact your website's visibility and rankings. By enhancing your site structure, you can make it easier for both users and search engines like Google to navigate your website effectively. If you're wondering how to improve your site's structure and keep it organized as it grows, you've come to the right place. In this post, we'll guide you through four simple steps to optimize your site's structure for better SEO performance.
Why Is Site Structure Important?
Google values links, and a solid site structure incorporates these links effectively. When a URL receives many internal or external links, it signals its importance, potentially leading to higher search engine rankings. However, it's not just about links for Google; a well-structured site also provides a seamless user experience, enabling visitors to navigate your content easily and discover related information. That's why investing time and effort into optimizing your site structure is essential.
Step 1: Update and Enhance Your Cornerstone Content
Cornerstone content refers to the most critical articles on your website that you want to rank well in search engines. These articles should be comprehensive, well-written, and offer high value to your audience. Begin by reviewing your cornerstone content and assess if they meet the highest quality standards. Enhance them by ensuring they are informative, engaging, and easy to read.
To optimize your cornerstone content, leverage Yoast SEO's readability analysis, which provides valuable insights and recommendations. Since cornerstone articles hold significant importance, aim for exceptional quality and ensure they meet all the criteria for optimal readability. Remember, achieving the green bullet in Yoast SEO's analysis may be more challenging for cornerstone content, but it's worth the effort to maintain high standards.
Step 2: Create Internal Links to Your Cornerstone Content
The next step in improving your site structure is to establish internal links from other relevant blog posts to your cornerstone articles. Although this task may seem daunting, Yoast SEO offers practical tools to streamline the process.
Use Yoast SEO's text link counter to evaluate the number of internal links leading to your cornerstone articles. In the post overview section, select your cornerstone articles, and analyze the text link counter results. Identify posts with fewer internal links to your cornerstones and ensure they have sufficient links for optimal visibility.
To simplify internal linking, Yoast SEO Premium provides an internal linking feature. It not only prompts you to link to your cornerstone content while writing new articles but also suggests relevant posts and pages to add links to your cornerstones. Utilize these suggestions to enhance the internal linking structure of your website effectively.
Step 3: Address Orphaned Content and Establish Internal Links
Orphaned content refers to posts or pages on your site that lack internal links. These pieces of content are challenging to discover, both for your audience and search engines. To identify orphaned content efficiently, Yoast SEO Premium offers the orphaned content filter. This feature instantly reveals all posts without internal links, allowing you to take appropriate action.
Review the orphaned articles and ensure their relevance and usefulness. Leverage Yoast SEO's internal linking tool to compile a list of posts that should link to your orphaned content. Visit each relevant post and incorporate internal links pointing to your orphaned articles. Additionally, use the search function to find additional posts that can be linked to your orphaned content for better site structure.
Step 4: Provide Relevant Suggestions for Further Reading
Every post on your website should include suggestions for further reading to keep visitors engaged and encourage them to explore more of your content. However, it's important to ensure that the suggested articles are relevant to the topic at hand. You want to provide readers with related content that matches their interests and preferences.
Make the Most of Your Site Structure with Media Masters Plus+
Improving your site structure is vital for SEO success, and with the expertise of Media Masters Plus+, you can take it to the next level. As a leading web design company specializing in ecommerce development using Shopify and offering SEO services, we understand the importance of a well-optimized site structure. By following the four simple steps outlined above and leveraging the site structure, you can enhance your website's organization and performance.
Our team at Media Masters Plus+ is dedicated to helping you achieve a seamless site structure that not only appeals to search engines but also provides an exceptional user experience. We can assist you in updating and enhancing your cornerstone content, establishing internal links, addressing orphaned content, and providing relevant suggestions for further reading.
Investing in your site structure with Media Masters Plus+ will lead to longer visits, increased user engagement, and improved rankings in search engines. Don't miss out on the opportunity to optimize your website and boost your SEO success. Contact us today to learn more about our web design, ecommerce development, and SEO services.