Test Your Website’s Speed, and Why It Matters?
Have you ever encountered a website that either failed to load or took ages to load, causing you to give up and hit the back button? Even if your own website seems relatively fast, did you know that even a slight delay in loading time can have a significant impact on your site's traffic and search engine rankings?
According to Yoast.com, Google's latest research reveals that the probability of a bounce increases by 32% when the page load time extends from 1 second to 3 seconds. If it takes 5 seconds to load, the chance of a bounce rises to a staggering 90%. Furthermore, if your site takes up to 10 seconds to load, the likelihood of a bounce jumps to a whopping 123%. These numbers are truly remarkable. Search engines consider better results and performance as indicators of a healthy website that satisfies visitors, and as a result, such sites are rewarded with higher rankings.
In addition, Google has recently announced that page speed will be a ranking factor in its upcoming mobile-first index. Although the specifics of how page speed will be evaluated for mobile and factored into rankings are still unknown, the fundamental principles remain consistent with what we at Yoast have been advocating for some time: Ensure that your website is responsive, optimized for speed, well-structured, and filled with valuable content.
Did you grasp the significance of those statistics?
Google's latest research indicates that there is a 32% higher chance of visitors bouncing from your site if the page takes 3 seconds to load.
Three seconds! People are significantly more likely to leave your site if it fails to load within this timeframe. This statistic alone underscores the importance of website speed.
Now that we've covered the "why," let's dive into the "how."
Fortunately, you can easily assess your website's speed using a tool developed by Google. Are you ready? Simply visit the following link and give it a try:
Is your website's speed potentially impacting your traffic? Don't hesitate to reach out to Media Masters Plus+. As experts in web design and optimization, we can analyze your site's performance and develop a comprehensive plan to enhance its speed and user experience. Contact us today to get started.